TfL brings poetry to Londoners to improve travel manners

Transport for London is bringing "poetiquette" to the London transport network to highlight passenger travel habits that can disrupt journeys and to remind travellers to be courteous.

TfL: using poetry to combat travellers' bad habits
TfL: using poetry to combat travellers' bad habits

Until Friday 4 October, 13 performance poets will appear at major stations across the network, where they will recite verse about problems such as littering and holding open Tube train doors.

The initiative is timed to coincide with National Poetry Day on 3 October. The campaign will also include a short animated film displayed on digital screens at Tube stations and on the TfL YouTube page.

Brand: Transport for London

Campaign: Travel Better London

Client: Miranda Leedham, head of marketing operations

Agency: M&C Saatchi

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