AdvertiserTransport for London
SectorTravel and Travel companies
Transport for London is standing up against hate on public transport with a campaign by VCCP, VCCP CX and Wavemaker.
The integrated work, spanning OOH, a print coverwrap (Metro London), digital display (Pink News) and social media (Facebook and Instagram), encourages the public to take an active stance against hate crime on the capital's transport network.
The creative is made up of illustrated hands, which will be displayed across the TfL network and social-media platforms, supported by content on www.pinknews.co.uk and in Metro. There is also a blog and partnerships with influencers on social media.