TfL "Serious worrying incidents" by VCCP

Transport for London is standing up against hate on public transport with a campaign by VCCP, VCCP CX and Wavemaker.

The integrated work, spanning OOH, a print coverwrap (Metro London), digital display (Pink News) and social media (Facebook and Instagram), encourages the public to take an active stance against hate crime on the capital's transport network.

The creative is made up of illustrated hands, which will be displayed across the TfL network and social-media platforms, supported by content on and in Metro. There is also a blog and partnerships with influencers on social media.


Creative agency
Creative director
Associate creative director
Art direction
Planning director
Business director
Senior account director
Account director
Account executive
Integrated project director
Media agency
Media planning director
Media planning manager
Head of customer marketing & behaviour change
Customer marketing & behaviour change lead
Customer marketing & behaviour change manager