Transport for London and the Mayor are tackling the problem of pollution in a new campaign introducing the Ultra Low Emission Zone, which is designed to help clean up the air.
The ads by VCCP focus on those who are most affected by London’s poor air quality: children. A film shows children playing while orbs float around them as a metaphor for air pollution. The London Youth Choir reworks the Hollies classic The Air That I Breathe for the soundtrack. The work was created by Matthew Holmes and Abi Williams and directed by Us through Academy.