TfL "Welcome back. Tube it. Bus it. Train it" by VCCP

Transport for London is marking the lifting of pandemic restrictions with an integrated campaign by VCCP.

Spanning TV, video on demand, out of home, social media, digital and print, the work encourages the public to return to the activities they have missed during lockdown by using TfL's transport network.

The campaign features a TV spot directed by Simon Ratigan and produced by Daniel Carter at HLA. A partnership with Time Out will feature a print coverwrap and online ads, while the OOH element includes messages on escalator panels and station signage.

Media buying was handled by Wavemaker.


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