Every day an average of two people are killed or seriously injured by drivers driving too fast.
To combat this problem TfL has launched a shocking road safety campaign urging people to slow down. The ads by VCCP never show a vehicle, instead illustrating the tragic consequences of speeding with a foot or fist. The message that "when your foot goes down, the risks go up" relies on a clear and simple execution in spots that will run across outdoor, digital and radio. The work was written by Rich Stoney and art directed by Dave Hobbs.