Thatchers Cider "Family" by McCann Bristol

Somerset cider brand Thatchers has launched a TV campaign celebrating the enduring role of family in the brand's 116-year existence.

Featuring a voiceover from comedian Bill Bailey, the TV ad shows the highs and lows of family life, both in 1904 and today.

"Whether you share a name or a passion, or one of those big old Friday nights, they’re the people you hold on to," Bailey remarks among clips of loved ones sipping pints and enjoying each other’s company.

Running until the end of August alongside social activity and a YouTube campaign, the work was created by Zane Radcliffe and Ken Sara, and directed by Steve Reeves from Another Film Company.

In 2018 Thatchers Cider launched a 16-part series showcasing family life on Myrtle Farm.