The buzz

The buzz

JWT’s ‘life is better’ campaign for Mr Kipling sees a young boy share a Mr Kipling cake with an imaginary pink elephant and the well-known ‘exceedingly good’ strapline relegated in favour of the new positioning. The ‘cuteness’ factor of the elephant has played well on social media

The Mr Kipling advert is so cute.
@elyshapatel

The pink elephant Mr Kipling advert: I APPROVE.
@sisterspooky

The Mr Kipling advert has really made me want a pet elephant.
@katykroon

Can someone explain to me the relevance of the elephant in the Mr Kipling advert? #crapadverts
@GenissaRoss

That Mr Kipling advert with the dancing pink elephant looks more like it’s promoting LSD than cake.
@HastyJennyx

Mr Kipling advert is fantastic. #nailedit
@willmaxfield93

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