The buzz

The buzz

JWT’s ‘life is better’ campaign for Mr Kipling sees a young boy share a Mr Kipling cake with an imaginary pink elephant and the well-known ‘exceedingly good’ strapline relegated in favour of the new positioning. The ‘cuteness’ factor of the elephant has played well on social media

The Mr Kipling advert is so cute.

The pink elephant Mr Kipling advert: I APPROVE.

The Mr Kipling advert has really made me want a pet elephant.

Can someone explain to me the relevance of the elephant in the Mr Kipling advert? #crapadverts

That Mr Kipling advert with the dancing pink elephant looks more like it’s promoting LSD than cake.

Mr Kipling advert is fantastic. #nailedit