The buzz

In 24 hours, Mulberry’s Christmas ad, ‘win Christmas’ by Adam & Eve/DDB, had already recorded twice the amount of YouTube views that its spring/summer campaign featuring the supermodel Cara Delevingne received in January. It has gone down well on Twitter too.

if you haven’t watched this already, please do, bloody marvellous! #mulberry #winchristmas

All I want for Christmas is a willow #mulberry #london#winchristmas

Are you overly competitive with presents at #Christmas? Mulberry have nailed it in their #WinChristmas ad @BultersintheBuf

The new @Mulberry_Editor Christmas ad is making us chuckle