Since the launch of the Sainsbury’s Christmas spot last week, the question on everyone’s lips is: whose festive ad is better – Sainsbury’s or John Lewis? We take to Twitter to find out
You can keep your john lewis penguin, I’ve just watched the sainsbury’s ad. And bawled my eyes out.
@SixtyFootDoll
The Sainsburys ad is beautifully shot but its not anywhere near as good as Monty. Lets see how much sales & footfall it drives.
@Wildonion
Oh the john Lewis advert was good.... But @sainsburys is nothing short of genius. Very poignant and moving!! Crying like a baby!
@patsygillon
Wow Sainsbury’s just plucked, stuffed and roasted the John Lewis Penguin. #christmas
@angelcgrant
Sainsburys just took John Lewis to the cleaners in the advert stakes. Actually enjoyed that And thats coming from someone who hates adverts.
@markkram1234