'The Snickers Write-Off' by BBDO New York

It's tax time in the US, and filers seek to write-off business expenses. Snickers has rolled out an online film, created by BBDO New York, about a write-off close to the brand's heart.

In 2005, an Arizona woman attempted to write-off a Snickers bar. While the Mars Inc. brand is known for irreverent advertising, this is no joke. The case went to court, with the decision "We find that the Mars Snickers bar is personal." If you don't believe it, here are the court documents.

While this is a true story, the video does contain some humor. A doctor explains it was necessary for her health. Snickers tries to "make things right" by delivering a check for 89¢.

Credits

Client
Agency
Chief Creative Officer, BBDO Worldwide
Chief Creative Officer, BBDO New York
Executive Creative Director
Executive Creative Director
Creative Director
Associate Creative Director
Managing Director
Global Account Director
Account Director
Account Manager
Account Executive
Director of Integrated Production
Group Executive Producer
Music Producer
Group Planning Director
Senior Planner
Director
Director of Photography
Line Producer
Production Supervisor
Projects Lead
Audio Engineer
Illustrator
Editorial
NO6
Editor
Executive Producer
Producer
Colorist

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