The7stars picks up Robert Dyas media business

The7stars has been appointed by the high-street retailer Robert Dyas to handle its media planning and buying account.

Robert Dyas: appoints the7stars
Robert Dyas: appoints the7stars

The agency won the business without a pitch and takes over from the incumbent, the Havas-owned MPG.

MPG won the account in 2006 without a pitch, ahead of an aggressive expansion plan by the retailer.

The 138-year-old company has more than 100 stores in the south of England, selling DIY, kitchen, home and garden products.

Robert Dyas was bought in March 2004 by Change Capital Partners, a private buyout company headed by the former Marks & Spencer chairman Luc Vandevelde.

Last year, it avoided going into administration by staging a management buyout.

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

Digital cities for digital citizens

How to make your ads clear