There’s no metaverse... but it’s fun to imagine there is

In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse. But, the agency asks, does it actually exist? And if not, then what on Earth is everyone banging on about?

by Peter Gasston
A woman wearing a VR helmet sits at her kitchen table with an open laptop on the side
Metaverse: all plugged in but nowhere to go (Getty Images/Westend61)

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