TheStreet in Telegraph campaign

The Daily Telegraph has won the contract to promote the launch of Fantasy Portfolio Manager, TheStreet.co.uk’s online investor game.

The Daily Telegraph has won the contract to promote the launch of

Fantasy Portfolio Manager, TheStreet.co.uk’s online investor game.



The pounds 200,000 campaign, designed to drive traffic towards the

recently launched site, was won by The Telegraph in a competitive pitch

organised by Motive.



The newspaper’s pitch team was headed by The Telegraph’s strategic

planner Sarah Newton.



The game, which runs on the site for four weeks from 13 March, gives

players a fantasy fund to invest in five FTSE listed companies and

offers an overall prize of pounds 35,000, as well as weekly prizes of

pounds 1,000.



The promotional campaign breaks this week in The Daily Telegraph’s

business pages and on Electronic Telegraph, which will carry more than

1.5 million banner advertisements in an effort to filter visitors

directly to TheStreet’s site.



The Telegraph’s Connected supplement, which launches on 11 March, will

feature blanket advertising coverage and will be supported by 4,000

posters at newsagents.



Also, a special four-page advertorial tabloid will be inserted into

copies of the newspaper on first- and business-class flights.



IRN’s News Link will carry a Telegraph-branded radio campaign on its

national commercial stations at 7am on the day of the launch.



Motive group head Hal Pearson commented: ’We have worked successfully

with The Telegraph team before. They understood the brief and translated

it into a package tailored to the client’s needs, whereas News

International offered a standard sponsorship package.’



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