- In the face of dotcom gloom TheStreet.co.uk, the UK financial news and online investor site, has beaten its own user registration targets by attracting over 100,000 readers in the three months since its launch.
Thestreet.co.uk backed its launch February 15 with a massive £650,000 online ad spend making its the biggest internet advertiser in the UK so far this year.
The campaign has seen the site chalk up over ten million page impressions in three months in a fiercely competitive market where it competes against sites including UKinvest, Interactive Investor International, Sharepeople.com and the soon to be launched FTMarketWatch.com.
However, it is still someway behind rival financial news sites such as FT.com which racks up around 20 million page impressions a month.
Claudia Jay, managing director of TheStreet.co.uk, said: "It is tremendous to have reached the 100,000 milestone figure, particularly as we have achieved it ahead of the deadline we set three months ago. It is also enormously encouraging when you consider these figures in combination with the glowing feedback we have been receiving from our readers."
The campaign was planned and bought by Starcom Motive and ran across major portals and home pages.
TheStreet.co.uk, which is owned TheStreet.com in the US, has also seen revenue grow significantly with fifteen new advertisers, including Compaq, British Airways, First Direct and Barclays Stockbrokers, joining the forty regular advertisers on the site.