Theweek.co.uk to go daily with news digest

Dennis Publishing’s online arm has launched its news digest The Week as a website and plans to turn it into a daily service in the new year.

Dennis Publishing’s online arm has launched its news digest The

Week as a website and plans to turn it into a daily service in the new

year.



Dennis Interactive’s five-strong sales team is selling space on

Theweek.co.uk, while continuing to work across Dennis’s portfolio of 12

other websites.



The unit’s managing director Guy Sneesby said the site would offer ’even

more of all you need to know about everything that matters’.



’The print version of The Week gathers together all the best articles

from a selection of newspapers and magazines around the world. The

online version will follow a similar format but, because of the way the

web works, we will be able to offer even broader coverage.



’For instance, while The Week provides the best film reviews of the past

seven days, the online version can offer reviews of all films on current

release. In that respect, its coverage will be broader.’



The online version will also allow visitors to access archives of

previous articles and voice their opinions in chat rooms.



Sneesby said there were plans to update the site on a daily basis from

January. ’We aren’t quite sure whether it will be a section or the whole

site, but we want to offer some kind of daily service. It may be a look

at the top stories of the day, detailing the points of view of all the

newspapers.’



He added that the idea was to provide a service for people who were

hungry for news but short of time. The first advertisers have yet to

appear, but Sneesby expects to generate interest from brands targeting

’the cash rich and time poor’.



’We’re in launch phase. We’ve just started marketing the service,’ he

explained.



Editorial for the site will be drawn from Dennis Online’s 18 designers

and writers, as well as the print version.



Sneesby said Dennis Online would be expanding next year, growing the

total number of staff to 32 by March ’including sales people’. The

department manages online versions of Dennis titles such as Maxim, PC

Pro and MacUser.



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