Dennis Publishing’s online arm has launched its news digest The
Week as a website and plans to turn it into a daily service in the new
year.
Dennis Interactive’s five-strong sales team is selling space on
Theweek.co.uk, while continuing to work across Dennis’s portfolio of 12
other websites.
The unit’s managing director Guy Sneesby said the site would offer ’even
more of all you need to know about everything that matters’.
’The print version of The Week gathers together all the best articles
from a selection of newspapers and magazines around the world. The
online version will follow a similar format but, because of the way the
web works, we will be able to offer even broader coverage.
’For instance, while The Week provides the best film reviews of the past
seven days, the online version can offer reviews of all films on current
release. In that respect, its coverage will be broader.’
The online version will also allow visitors to access archives of
previous articles and voice their opinions in chat rooms.
Sneesby said there were plans to update the site on a daily basis from
January. ’We aren’t quite sure whether it will be a section or the whole
site, but we want to offer some kind of daily service. It may be a look
at the top stories of the day, detailing the points of view of all the
newspapers.’
He added that the idea was to provide a service for people who were
hungry for news but short of time. The first advertisers have yet to
appear, but Sneesby expects to generate interest from brands targeting
’the cash rich and time poor’.
’We’re in launch phase. We’ve just started marketing the service,’ he
explained.
Editorial for the site will be drawn from Dennis Online’s 18 designers
and writers, as well as the print version.
Sneesby said Dennis Online would be expanding next year, growing the
total number of staff to 32 by March ’including sales people’. The
department manages online versions of Dennis titles such as Maxim, PC
Pro and MacUser.
