Things we like: Private Equity's stake in Outdoor Plus and media eggheads for Childline

Private Equity's takes a significant minority stake in Outdoor Plus and the media industry comes out in force for Childline.

Outdoor Plus: Private Equity takes a significant minority stake
Outdoor Plus: Private Equity takes a significant minority stake

More investment in outdoor Inflexion

Private Equity’s decision to take a significant minority stake in Outdoor Plus is a boost for the out-of-home sector.

Jonathan Lewis, founder of the ten-year-old outdoor company, will use the cash for acquisitions and capital expenditure in its estate, which already brings in about 90% of revenues from digital.

The shareholder register includes Phil Georgiadis, chairman of Blue 449, and Nick Mason from Pink Floyd. The company is estimated to be valued at more than £50m following Inflexion’s investment.

Media eggheads

The media industry came out in force this week for the inaugural Quiz Masters of the Mediaverse, a charity quiz night in aid of Childline, at London’s Café de Paris.

The Lighthouse Company’s founder and chief executive, Kathleen Saxton, and marketing director, Bryan Scott, were the driving force behind the event, which featured teams from Facebook, Maxus, ITV, PHD, Snapchat and many others. It is part of a wider drive to raise £1m for Childline, which is part of the NSPCC.

...And one thing we don't ...

Facebook’s facepalm

Facebook’s repeated problems with data and metrics are becoming an unfortunate habit.

The social media giant has confessed to a string of blunders, including overinflating time spent reading Instant Articles and a "bug" on one of its measurement tools that failed to de-duplicate repeat visitor numbers.

Facebook has at least tried to rectify these problems – unlike the epidemic of fake news, which founder Mark Zuckerberg needs to take much more seriously.


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