Things we like

Things we like

The Sunday Mirror benefitting from the News of the World's demise, the new Harry Potter film and Channel 4's Dispatches are admired by Campaign this week, whilst the dearth of media pitches in the first half of 2011 is a sore point.

Sunday Mirror sales boost

Advertisers are still getting to grips with the demise of News of the World, but some of its readers, in the short term at least, seem willing to move on. Initial figures suggest that the Sunday Mirror's circulation rose by a whopping 730,000 last Sunday, making the title a clear beneficiary of News International's misfortunes. However, credit should go to the Mirror management for investing in a weighty ad campaign and for sticking with the title through difficult times. It could be an exciting few weeks in the Sunday red-top market, with both NI and Associated Newspapers reported to be eyeing-up launches.

The new Harry Potter film

We might be a little old for Harry Potter, but we can appreciate the impact his wizardry has had on UK cinema. The final installment of the series, Harry Potter And The Deathly Hallows: Part 2, broke box office records in the UK, taking £23 million in its first weekend. This is great news for the cinema sales houses and advertisers looking for a big banker during the school holidays. Hopefully, the success of the film will set up a bumper summer for UK cinema.

The launch of We Love Pop

Magazine launches are few and far between, so it was good to see Egmont Publishing launch We Love Pop, a monthly title aimed at teenage girls. The magazine debuted this week with a print run of 200,000, and aims to fill the gap left by the demise of Smash Hits and It's Hot!. Egmont is backing the magazine with a website (www.welovepopmag.co.uk) and live Twitter and Facebook activity, as well as a YouTube channel.

Dispatches' 'How to Buy A Football Club'

Sadly, we know that corruption in football is far more rife than we'd like, but credit must go to Channel 4 for putting a fresh and interesting angle on the subject with its latest episode of Dispatches. The programme was both informative and entertaining, and managed to highlight with worrying ease just how crooked the game could become at the top. We hope that by raising questions about high-profile names, investigations like these will represent another small step towards cleaning up the English game, and highlight the danger of clubs who go searching for foreign ownership.

AND ONE THING WE DON'T ...

The AAR's media pitch figures

The AAR's findings last week that the number of media pitches fell by almost 30 per cent during the first half of the year was terrible news for new-business directors and trade journalists alike. While nobody wants a return to silly levels of international pitching, it should be remembered that this fall is based on a comparison with a very quiet first half in 2010. At least international pitches, in the shape of Barclays and Sony Ericsson, will provide agencies with some hope of a big win.

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