AdvertiserDepartment for Transport
AgencyAbbott Mead Vickers BBDO
SectorGovernment / Non-profit and Associations/institutions
Think! is the Department for Transport's road-safety campaign, which wants to reduce the number of cyclists killed by HGVs at junctions.
The organisation's campaign lists a selection of things you should never get caught between, including two angry goats, a free-falling piano or, more crucially if you are one of the UK's thousands of cyclists, a lorry and a left turn.
The film breaks online on 26 September and will run on YouTube, Facebook and Twitter.