Think! "Make the glove compartment, the phone compartment" by AMV BBDO

Think! is rolling out an ad to warn the public about new legislation for holding and using a mobile phone while driving.

New rules mean six points and a £200 fine can now be added to a driver's licence if they are caught using or holding a mobile phone while in control of a vehicle.

The campaign wants people to put their phones in their cars' glove compartments, where it will be "out of sight, out of mind".

The work is running across outdoor, experiential, radio and social.

Credits

Senior marketing manager
Marketing manager
Agency
Creative director
Copywriter
Art director