People can miss a lot when looking at their phones - in this case, up to 100 pink kittens.
This ad for Think!, the government’s road safety campaign, is the last effort by Abbott Mead Vickers BBDO before it hands the account over to Y&R London. The film starts with a fast-moving shot of a lively roadside as seen from a car, then slows down to reveal a scene dotted with images of pink kittens. But the one that really matters is being held by a girl in the arms of her mother, who is about to be hit by a driver looking at his phone. It was written by Neil Clarke, art directed by Jay Phillips, and directed by We Are From LA through Iconoclast London.