Thinkbox launches TV planning awards

Thinkbox, the commercial TV marketing body, has launched the Thinkbox Planning Awards 2012 in conjunction with Media Week and Campaign.

Tess Alps: chief executive of Thinkbox
Tess Alps: chief executive of Thinkbox

This is the fifth consecutive year that Thinkbox has run the awards and the closing date for entries is Friday 16 March, while the ceremony itself will be held on Wednesday 30 May.

Designed to recognise and celebrate inspired uses of commercial TV, there are six categories to enter and a Grand Prix prize will be awarded at the discretion of the judges.

The categories are:

  • Best use of TV in an integrated campaign
  • Best ongoing use of TV
  • Best newcomer to TV
  • Best use of sponsorship or content
  • Best use of TV innovation
  • Best use of TV for response

Tess Alps, chief executive at Thinkbox said: "The most effective ad campaigns have TV at their heart and the most effective TV campaigns are built on great planning.

"It will be a challenge to repeat the standard we have seen in recent years, but who doesn't enjoy a challenge? I'm looking forward to reading the many different ways TV has been used to produce telling results."

For more details on the awards and on how to enter, head to Thinkbox's website.