Thinkbox live stream: the business impact of advertising

Join us today, 16 November, to watch a live stream from Thinkbox, which will explore an evidence-based look at the business impact of advertising.

Thinkbox chair Tess Alps
Thinkbox chair Tess Alps


Amid mounting uncertainty about where best to invest in advertising after a chaotic year, Thinkbox is unveiling a new study by Ebiquity and Gain Theory: Profit Ability: the business case for advertising.

The research study takes an evidence-based look at the business impact of advertising. It looks at econometric data from 2,000 ad campaigns and, crucially, it examines the impact on profit in both the short- and long-term. It moves beyond often misleading and misused ROI ratios to show the volume of profit that different forms of advertising generate – so not just TV advertising.

Discussing the findings will be a panel of effectiveness experts chewing it over: Peter Field, consultant; Lorna Hawtin, disruption director, TBWA\Manchester; Natalie Cummins, managing director, Zenith; Mark Evans, marketing director, Direct Line. It will be chaired by Thinkbox's chair Tess Alps.

Live Stream Agenda

9:30 Welcome
Thinkbox’s Research and Planning Director, Matt Hill, introduces the morning.

9:40 Profit Ability: the business case for advertising
Andrew Challier
 and Dr Nick Pugh from Ebiquity and Matthew Chappell from Gain Theory will unveil a major new joint study examining the business impact of advertising in the short and long term. What business results can we expect from different forms of advertising?

10:45 Question time
The experts from Ebiquity and Gain Theory will take questions on the new study.

11:00 Short films: 3 great ads I had nothing to do with 
A chance for you to watch the latest '3 great ads I had nothing to do with' while the event takes a break. The selection from the popular film series feature Micky Tudor, CHI & Partners; Ali Hanan, Creative Equals and David Kolbusz, Droga 5.

11:20 From brand to bland
Crawford Hollingworth
, Founder of The Behavioural Architects, will unveil a new ‘brand deprivation’ study. To see the difference brands really make the team removed people’s favourite brands from their lives. The results are astonishing and highly entertaining.

12:05 Panel discussion
A panel of effectiveness experts will chew over what we’ve learned. Panelists are: Peter Field, Consultant; Lorna Hawtin, Disruption Director, TBWA\Manchester; Natalie Cummins, Managing Director, Zenith; Mark Evans, Marketing Director, Direct Line. Chaired by Thinkbox’s Tess Alps.

1:00 The end!

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