Thinkbox "the auditions" by The Red Brick Road

Thinkbox has unveiled a new spot, built for second-screen devices, that develops last year’s "Harvey and Rabbit". The original ad will be aired during The X Factor on 21 September and viewers who use the show’s app will be able to see the new spot by The Red Brick Road. It features people showing off their dogs in a casting session. The work was created by Matt Davis and Richard Megson, and directed by Theo Delaney through Hotspur & Argyle. Theorem Creations built the interactive element of the app, through which viewers can vote for their favourite dog and share results on social media.