More Th>n calls ad review

Incumbent VCCP is repitching.

More Th>n: previous ads featured fictional founder Mordenn Surenns
More Th>n: previous ads featured fictional founder Mordenn Surenns

More Th>n, the insurance brand owned by RSA Group, is reviewing its advertising account.

VCCP currently works on the business and will be defending the account in a pitch being run by Ingenuity London.

Last year, VCCP created a set of idents for More Th>n for its ITV Showcase Drama sponsorship.

This followed a campaign in 2017 featuring a "cool and calm" fictional character called Mordenn Surenns.

More Th>n launched in 2001. RSA also owns brands such as Aviva, Royal London and Legal & General.

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