Thomas Cook calls on Google Earth for latest ad campaign

Thomas Cook has utilised the popularity of Google Earth to drive its new advertising campaign that highlights its sponsorship of the London 2012 Olympics.

Thomas Cook: Olympics ad employs Google Earth-style technique
Thomas Cook: Olympics ad employs Google Earth-style technique

The TV ad and press ad by Beta launched this week and showcases Thomas Cook's role as the official provider of short breaks for the London 2012 Olympic and Paralympic Games.

Media planning and buying is by Arena Media.

The ads are aimed at marking the countdown to the Thomas Cook travel packages going on sale ahead of the games.

The ads will complement Thomas Cooks' latest advertising campaign featuring celebrity couple Jamie and Louise Redknapp.

The 10-second TV ad begins with an image of the earth from space. The camera then zooms in, in the style of the Google Earth application, to show the London Olympic stadium.

The shot ends with the logos of Thomas Cook and the London Organising Committee of the Olympic Games (Locog) underneath the line "London 2012 Games Breaks".

In December, Locog awarded its official London 2012 programme business to Haymarket Media Group, ending a 15-month competitive pitch process. 

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