Thomas Cook partners with Channel 4 for Secret Life of 5 Year Olds On Holiday

Thomas Cook has teamed up with Channel 4 to create a special one-off edition of its Secret Life of 5 Year Olds.

Thomas Cook partners with Channel 4 for Secret Life of 5 Year Olds On Holiday

The 30-minute episode, shot at Thomas Cook’s Sunwing Sandy Bay family resort in Cyprus, will be broadcast on 28 December and accompanied by a six-part mini-series for All 4. Each mini episode will focus on a different theme in a child’s development, from learning to swim to trying new foods.

The partnership represents Thomas Cook’s first advertiser funded programme. The travel brand worked with The Story Lab Manchester on the project, while Secret Life of 5 Year OIds is produced by RDF Television.

Chris Chalmers, marketing and e-commerce director at Thomas Cook UK, said: "This partnership with Channel 4 represents a real step change in Thomas Cook’s marketing approach to parents. The hugely popular series that is watched by over a million parents is being transported to one of the most treasured times of the year for families up and down the country – the family holiday.

"As well as making parents laugh and remind them of their own children on holiday, we hope it will challenge misconceptions that package holidays are a one size fits all approach and get parents to look again at how Thomas Cook can meet their family’s needs."