Thomas Cook "pool kid" by Albion

Thomas Cook's new campaign opens with a TV ad encouraging people to let go while on holiday.

Albion created the spot, in which a boy wearing a plastic shark’s fin freestyle-dances his way around a swimming pool. It’s the agency’s first campaign for the brand since winning the business earlier this year. Albion was tasked with reinventing the business with new products and communications. The campaign includes four TV ads (which will also run in cinemas during showings of Star Wars: The Force Awakens), radio spots, and national press and outdoor executions. The campaign will run in 12 countries across Europe, including the UK.

Credits

Executive creative director
Creative director
Creative
Design director
Producer
Production assistant
Business director
Account director
Strategy director
Senior strategist
Photographer
Retouching
Director
Production company
Executive producer
Producer
Production designer
Post-production
Sound design
Pool kid
Performance

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