Thomas Cook reviews £9m creative account

LONDON - Thomas Cook, the travel company, has approached a number of undisclosed agencies to pitch for its £9 million advertising account.

Thomas Cook...looking for ad agency
Thomas Cook...looking for ad agency

Michael Johnson, Thomas Cook’s group brand director, is leading the review.

There is no incumbent on the main advertising account. The Red Brick Road was tipped to win the business last October, following a pitch handled by Oystercatchers. 

However, talks between The Red Brick Road and Thomas Cook fell apart when they reached the negotiation stage.The pitch is understood not to affect Hurrell Moseley Dawson & Grimmer, which won an ad project for the company’s foreign exchange business last month. HMDG is not involved in the current pitch.

Thomas Cook and MyTravel Group merged in June 2007 to create the Thomas Cook Group. Before the merger, Thomas Cook worked with Company of Angels, and MyTravel worked with Clear Marketing.

Thomas Cook’s latest campaign, guarantee, by Company of Angels, focused on reassuring customers that their money was safe with the company, after a number of insolvencies among tour operators last year. 

The travel group, which operates in 21 countries, has sales of £8.8 billion and 22.3 million customers.