Thomson Directories prepares for ad pitch

Thomson Directories is reviewing its £4 million advertising account out of Miles Calcraft Briginshaw Duffy.

MCBD, which has handled the account for two years, has declined to repitch.

Kendall Gordon, Thomson's marketing and strategic development director, said: "We have been delighted with the advertising MCBD has created for us. Our decision was purely because we wanted to keep our options open."

He added a review of the media and digital account is likely to follow. The briefs are held by The Media Shop and Dare on a project basis.

The review follows the appointment of Thomson's new chief executive, Max Alexander, who joined in January.

Last month, Yell, a rival to Thomson in the directories market, kicked off a review of its £20 million creative account. MCBD has been invited to pitch alongside Mother, United London, VCCP, Leagas Delaney and Wieden & Kennedy.

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