Mediapolis has been appointed to handle the Thomson Travel Group
media business in a winner-takes-all pitch against fellow incumbent
Mediapolis already has pounds 7 million worth of Lunn Poly business, an
account it has handled for around 14 years. The win adds pounds 15
million worth of Thomson Holidays business to its portfolio as the
division plans to increase its pounds 9.5 million 1999 spend.
The move to consolidate the business into one agency reflects the
group’s strategy to work more effectively as a single operation. Up
until now, activities surrounding the separate brands have been
disparate across all functions from IT to marketing.
The brands include the core operations of Thomson Holidays, the UK’s
biggest tour operator, Lunn Poly, the UK’s leading travel retailer, and
Britannia Airways, plus smaller brands such as Simply Travel and
Mediapolis’s managing director, Marc Mendoza, said: ’The media
efficiencies are obviously quantifiable and we are pleased TTG believes
we can deliver excellent value.’
Shaun Powell, the managing director of Thomson Holidays, added: ’The aim
of centralising both Thomson Holidays and Lunn Poly into one agency is
to ensure that both businesses are buying and planning media as
effectively as possible and at the best possible value.’
The group recently announced some sweeping changes aimed at reversing
its fall in profits. It is investing pounds 100 million in developing
its internet sales and much marketing activity will centre around its
new sites such as latedeals.com and the online supermarket First Resort,
which launches at the end of March offering holidays and related
products such as cameras and suncream.
A company spokeswoman said there were no plans to review creative
agencies at the moment.