Thomson hands Mediapolis pounds 22m account

Mediapolis has been appointed to handle the Thomson Travel Group media business in a winner-takes-all pitch against fellow incumbent MindShare.

Mediapolis has been appointed to handle the Thomson Travel Group

media business in a winner-takes-all pitch against fellow incumbent

MindShare.



Mediapolis already has pounds 7 million worth of Lunn Poly business, an

account it has handled for around 14 years. The win adds pounds 15

million worth of Thomson Holidays business to its portfolio as the

division plans to increase its pounds 9.5 million 1999 spend.



The move to consolidate the business into one agency reflects the

group’s strategy to work more effectively as a single operation. Up

until now, activities surrounding the separate brands have been

disparate across all functions from IT to marketing.



The brands include the core operations of Thomson Holidays, the UK’s

biggest tour operator, Lunn Poly, the UK’s leading travel retailer, and

Britannia Airways, plus smaller brands such as Simply Travel and

Skytours.



Mediapolis’s managing director, Marc Mendoza, said: ’The media

efficiencies are obviously quantifiable and we are pleased TTG believes

we can deliver excellent value.’



Shaun Powell, the managing director of Thomson Holidays, added: ’The aim

of centralising both Thomson Holidays and Lunn Poly into one agency is

to ensure that both businesses are buying and planning media as

effectively as possible and at the best possible value.’



The group recently announced some sweeping changes aimed at reversing

its fall in profits. It is investing pounds 100 million in developing

its internet sales and much marketing activity will centre around its

new sites such as latedeals.com and the online supermarket First Resort,

which launches at the end of March offering holidays and related

products such as cameras and suncream.



A company spokeswoman said there were no plans to review creative

agencies at the moment.