Thomson "Moments" by Rainey Kelly Campbell Roalfe/Y&R

The "Moments" campaign is Thomson's last before its rebrand to TUI in late 2017.

The campaign includes 15-second, 10-second and five-second broadcast idents for Thomson’s regional weather sponsorships, 30-second radio spots and national press.

The work features the TUI smile logo and continues the "discover your smile" theme that kicked off in 2014 with "Bear", which followed the story of a tired and down trodden teddy bear that gets a new lease of life.


Marketing and customer experience director, Thomson
Executive creative director
Creative (TV, radio, VoD, Idents)
Creative (print, digital)
Managing partner
Account director
Production company (TV)
Director (TV)
Producer (TV)
Editor (TV)
Post production (TV)
Sound design (TV)
Music composer
Music supervisor
Director of photography (TV)
Photographer (print, digital)
Production company (Idents)