Thomson "Simon the ogre" by Beattie McGuinness Bungay

Thomson has released a TV ad featuring an ogre who becomes human again thanks to the restorative powers of a holiday. Beattie McGuinness Bungay created the spot, which features a miserable ogre going on holiday with his (normal) family and then turning back into a man as he becomes more relaxed. The ad ends with the line: "It’s amazing what our holidays can do." It was written by Christopher Keatinge, art directed by Dan Bennett and directed by Fredrik Bond through Sonny.