Thorntons shifts business to digital focus

Chocolate retailer Thorntons will attempt to rejuvenate its brand through ecommerce, in the wake of news that it will close up to 180 stores in the UK over the next three years.

Thorntons: closing UK stores
Thorntons: closing UK stores

Thorntons is seeking a digital agency to create a campaign, as it aims to establish itself as a leading brand in the lucrative pre-Christmas market.

The retailer is looking to drive awareness of its online business, and push the 'convenience' of its offers and gift-delivery service.

It intends to promote its website as a 'one-stop shop' for gifts, such as flowers and photos, beyond its core chocolate offering.

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