Bosses at Thorpe Park are talking to agencies about the future of
its pounds 1.4 million account.
The move coincides with this week’s sale of the Tussauds Group - of
which the Surrey theme park is part - by the Pearson media conglomerate
to the venture capitalists, Charterhouse, for pounds 325 million.
Davies Little Cowley Fiddes, which held the task for seven years since
it left Bates Dorland, will not repitch.
Hywel Davies, the agency’s joint chief executive, said: ’In these
circumstances, the incumbent doesn’t have a chance. It’s estimated only
5 per cent of agencies successfully repitch for business.’
The ownership change has also resulted in the departure of Alan Randall,
Thorpe Park’s high-profile head of marketing, who appointed Davies
Little.
Thorpe Park has regularly used TV to fight off competition from its
rivals, Legoland and the Chessington World of Adventures.
