Thread "A clothes shop just for you" by Lucky Generals

Thread, the personalised men's fashion shop, has unveiled its first above-the-line advertising campaign fresh off the back of its recent £17m Series B funding round.

Aiming to become a household name, the AI-powered startup is promoting the fact that it only shows clothes suited to the individual. Created by Lucky Generals, 200 ads will run across the London Underground. Since launching in 2012, Thread now has one million users and stocks over 500 brands on its website. 

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