Three has released a humorous new TV campaign to highlight the fact that 0800 numbers are free to call for network members. As part of the campaign, Wieden & Kennedy London devised a list of silly 0800 numbers that people can call just for the hell of it. In the over-the-top spot, a woman calls the "singing dictionary", which turns out to be a choir in a cave singing random entries from a dictionary. The work was written by Becca Pottinger, art directed by Sam McCluskey and directed by Chris Palmer through Gorgeous.
Group account director
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member