Three agencies line up for 3

LONDON - 3 has drawn up a shortlist of contenders for its £27m creative account, Campaign can exclusively reveal.

Euro RSCG, glue London and Hurrell & Dawson are understood to have been shortlisted for the £27 million 3 Mobile account.

The news follows the mobile operator's decision to move its business out of WCRS, following the appointment of marketing director John Penberthy-Smith in January.

The pitch is being handled by ISBA and an appointment is scheduled for early next month.

3 was unavailable to comment.

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