Three agencies line up for £6m Kronenbourg account

Scottish Courage has called a review of its £6 million

Kronenbourg 1664 account and its 15-year incumbent agency, Rainey Kelly

Campbell Roalfe/Y&R, is not repitching for the business.



The roster agencies TBWA/ London and M&C Saatchi will compete with

Fallon for the premium lager account.



The news will jeopardise Fallon's position on the Budweiser roster,

which it secured last September. The agency has not made any ads for

Budweiser to date.



Tony McGrath, the Scottish Courage marketing director, said: "After 15

years under the stewardship of Y&R, new creative thinking will have a

vital role to play in the brand's future development. Our brief calls

for big, new ideas that match our belief in Kronenbourg 1664 and the

tremendous ambition we have for the brand."



Rainey Kelly also handles Scottish Courage's Miller beer account.

TBWA/London holds the John Smith's account, while M&C Saatchi handles

both the Fosters and Becks brands.



The review comes as Rainey Kelly prepares to launch a press and poster

campaign to promote the Kronenbourg 330ml "Eiffel" bottles.



Rainey Kelly's campaign "French colloquialisms" featured the strapline

"Femme fatale" and showed a number of men being distracted - with

potentially fatal consequences - by the beauty of a pint of

Kronenbourg.



The spot attracted 60 complaints for being "offensive and in poor taste"

but these were rejected by the Advertising Standards Authority earlier

this year.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content