Scottish Courage has called a review of its £6 million
Kronenbourg 1664 account and its 15-year incumbent agency, Rainey Kelly
Campbell Roalfe/Y&R, is not repitching for the business.
The roster agencies TBWA/ London and M&C Saatchi will compete with
Fallon for the premium lager account.
The news will jeopardise Fallon's position on the Budweiser roster,
which it secured last September. The agency has not made any ads for
Budweiser to date.
Tony McGrath, the Scottish Courage marketing director, said: "After 15
years under the stewardship of Y&R, new creative thinking will have a
vital role to play in the brand's future development. Our brief calls
for big, new ideas that match our belief in Kronenbourg 1664 and the
tremendous ambition we have for the brand."
Rainey Kelly also handles Scottish Courage's Miller beer account.
TBWA/London holds the John Smith's account, while M&C Saatchi handles
both the Fosters and Becks brands.
The review comes as Rainey Kelly prepares to launch a press and poster
campaign to promote the Kronenbourg 330ml "Eiffel" bottles.
Rainey Kelly's campaign "French colloquialisms" featured the strapline
"Femme fatale" and showed a number of men being distracted - with
potentially fatal consequences - by the beauty of a pint of
Kronenbourg.
The spot attracted 60 complaints for being "offensive and in poor taste"
but these were rejected by the Advertising Standards Authority earlier
this year.
