Time magazine has parted company with Bartle Bogle Hegarty and is
talking to three London agencies about a pan-European brief to spearhead
Wieden & Kennedy, Fallon and Leagas Delaney are all in discussions with
the publisher, which plans to reposition the magazine and give it a more
European voice and attract younger readers.
According to 1999 figures just released by European Media and Marketing,
Time’s readership was up more than 150,000 to 8,200,601.
BBH’s most famous work for the brand was a TV campaign starring the
tennis champion Martina Navratilova which ran in 1997.
Media, which has been handled by MediaCom TMB since 1997, is
Time’s creative media director, Beverley Mason, refused to comment on