BMP DDB, Soul and Euro RSCG Wnek Gosper have each won a place on
The Greater London Authority's first ad agency roster.
The shops, which won the business after a pitch involving a long-list of
about ten agencies, will not be given specific areas of responsibility,
but will work on an individual project basis.
The first project for which the agencies will be invited to pitch is
likely to be that of advertising the congestion charges expected to be
imposed on cars travelling into central London.
The GLA's ad budget will cover a range of activities as the London
Mayor, Ken Livingstone, aims to communicate the various parts of GLA
policy across areas such as policing, transport, health, the environment
Euro RSCG created the GLA's corporate identity at the end of last
The agency also worked on Livingstone's mayoral election campaign and
has handled a campaign, on behalf of Transport for London, encouraging
Londoners to speak their views on transport.
BMP has a long history of political advertising. It held the Labour
Party account for both the 1992 and 1997 elections, and also held the ad
account for the Greater London Council in the 80s. One of the
executions, which ran in 1984, featured Ken Livingstone with the
caption: 'If you want me out you should have the right to vote me
Soul created an ad for last week's Evening Standard, in which
Livingstone urged people to stay away during the May Day
Ross Barr, the joint managing director of BMP DDB, said: 'It's nice to
be given the opportunity to take up where we left off 15 years ago.'
Bruce Crouch, one of the founders of Soul, added: 'We are delighted to
be working with someone who is genuinely interested in doing something