Three do battle for online Beck's brief

InBev is speaking to digital agencies about creating a website and online advertising to support its Beck's brand.

It has approached Profero, and Meme, the digital arm of Engine, about pitching for the brief.

The current Beck's website focuses on Futures arts sponsorship and features a game based on the "only four steps" ad campaign, created by Leo Burnett.

Previously, InBev has worked with agencies including DraftFCB, which created a website called Brasserie to showcase the brands in the Artois range. The agency has also created digital campaigns for Beck's in the past.

InBev markets Stella Artois, Leffe, Brahma and Beck's as global brands, while its UK brands include Boddingtons, Murphy's and Castlemaine XXXX.


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