Three UK has introduced its three-year partnership with the charity Samaritans with a campaign that encourages the nation to become better listeners.
As more people are facing mental-health challenges during the Covid-19 pandemic, a series of animated films shares the message that "listening to someone else is one of the most powerful things you can do for them." The spots dramatise five common listening personalities – the worrier, filler, attention splitter, interviewer and fixer – to help viewers identify their own traits and how to overcome them. A "listener" and a "talker" are represented in the films by spheres without identifiable features, so that anyone can project themselves onto either role.
The work was created by Jack Croft and Stacey Bird and produced by Moth Studios.