Got an appetite for an experiential way of working? Want to trailblaze your ambitions in a small start-up type of business within a larger organisation? Three’s new digital team is demanding, open and highly collaborative. Read on for more insider insight from Three’s chief digital officer, Thomas Malleschitz.
Tell me about the Three Mobile digital team and the work you do
We established the team like a new start-up within the business in January 2017, which is really exciting and led me to step down as chief marketing officer to take on my new role of chief digital officer. Our purpose is to create the best surprise and delight programme using Three’s big data knowledge and acting as a disruptive innovation hub. We are creating a very engaged audience and trying out new things to create new success stories.
What exciting projects are you working on at the moment?
We are developing a loyalty programme in a new and agile way. There is so much wrong with traditional loyalty programmes that ask customers to collect and redeem points, especially as they’re not even always relevant or useful. We have developed a Wuntu app which we plan to roll out by the start of next year.
We will be an innovation hub for anything disruptive in digital to take away the pain points for customers and create new opportunities, such as abolishing EU roaming charges. We will be working with exciting partners who make us better, asking ourselves: what other products could remove other pain points?
As you continue to grow, what talent are you looking for to help achieve your ambitions?
We are looking for bold explorers with positive can-do attitude and great learning capabilities, because we don’t know all the answers but we can develop them together to create something unique and special. To do that we need to be agile. We work in a challenging environment so resilience helps. We have created a blank canvas so the possibilities are endless. We also want to have fun along the way, both personally and professionally.
Why would someone want to work in Three’s digital team?
At the end of the day we are creating a new and exciting business, so in a lot of areas we don’t know the answers. We offer an experiential way of working and are trailblazing our ambitions within a larger organisation. You will have the opportunity to be highly creative, test out new ideas and challenge yourself. The experience you will gain is something you’ll be proud to add to your CV.
How would you describe the workplace culture?
At Three, we are obsessed with our customers and our employees alike, as we aim to be the most loved brand. To measure this, we use an Employee Net Promoter Score (ENPS) and a Customer Net Promoter Score (NPS).
In the digital team we have a culture of disruption, surprise and delight. It’s about giving the customer a platform and fostering a culture of agile learning and collaboration. Even though we’re a small team, we’re inspired by other start-ups and partner with the best to create something better than the sum of our parts.
How can people develop their skills and build fulfilling careers at Three?
You will be supported by the Three development programme. Within the digital team, our mission is to partner with the best, so you will learn a lot from partners. We also operate a mentoring programme so you can learn from mentors. We are ultimately shaping the future so you will learn a lot on the job. You might not start out feeling like you’re the smartest in the room but you will get smarter through a variety of career development opportunities that we offer.
Are you recruiting at the moment?
Yes we are. We are recruiting for a range of roles to grow our digital team, including a director for Big Data B2B, a senior consultant for business development and partner management, a junior/senior consultant for the future of digital shopping and a senior consultant / product manager for content - the next big thing in content.
Sum up what it’s like to work at Three
It’s fun and exciting - no two days are the same. It’s also demanding, open and collaborative. What I really like is that we put the customer first.