Three celebrates silly stuff with moonwalking pony

Thefts of Shetland ponies have been blamed on the popularity of the star of this campaign, a pony moonwalking to Fleetwood Mac.

Social media activity allowing mash-ups of the original TV spot perfectly communicate the "silly stuff. It matters" strapline.  
 
Brand: Three

Client: Tom Malleschitz, marketing director
 
Agency: Wieden + Kennedy
 
Creatives: Dan Norris and Ray Shaughnessy