Three UK is uniting its sponsorships of Chelsea FC and Channel 4's Gogglebox to mark the return of Celebrity Gogglebox.
The new idents from the mobile network will be running on Celebrity Gogglebox throughout the series, with Chelsea FC players Mason Mount, Reece James and Timo Werner seen watching the show on their mobiles while they stretch, train and relax.
This is the first time Three UK has brought together two sponsorship assets, with the spots part of Three's continued drive to strengthen its brand appeal to multiple audiences. This latest campaign execution forms part of Three UK's two-year, multimillion-pound Gogglebox partnership. Its Chelsea FC sponsorship began in July last year.