Three creates temporary tattoo pop-up for 'commitment-cautious'

Activation will feature Jay Hutton from Channel 4 show Tattoo Fixers.

Three creates temporary tattoo pop-up for 'commitment-cautious'

Three is giving out temporary tattoos to mark the launch of its pay-as-you-go loyalty programme, which allows customers to earn points every time they top-up.

The initiative is geared towards those wishing to have more freedom with their mobile phone plans. The points people accumulate will give them access to a higher tier of rewards, including free digital subscriptions or vouchers and discounts to phones, headphones and other tech.

The pop-up stall will appear in the flagship store on Oxford Street from 16 March aimed at people whom Three describes as "commitment-cautious" – those not ready for a permanent tattoo. Channel 4’s Tattoo Fixers' Jay Hutton is also set to appear.

The activation has been created by XYZ and is being delivered by W Communications.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now