Three experiential events to watch next week

A Wimbledon-inspired 'Cocktail Court' from Fentimans, a pop-up colouring café from Ribena and a Quiksilver-designed rum shack complete our 'ones to watch' list this week.

Fentimans' Cocktail Court’ will welcome guests for the duration of The Championships, Wimbledon
Fentimans' Cocktail Court’ will welcome guests for the duration of The Championships, Wimbledon

Fentimans' Cocktail Court

Soft drinks brand Fentimans will host a ‘Cocktail Court’ viewing area and bar inside Gillray’s Steakhouse & Bar in London for the duration of The Championships, Wimbledon. The experience will include an artificially turfed court complete with deck chairs and botanicals for guests to enjoy a different way of watching the tournament as well as a Wimbledon-inspired cocktail menu created in partnership with Sipsmith Independent Spirits.

When: 27 June until the 10 July

Where: Gillray’s Steakhouse & Bar, County Hall, Westminster Bridge Rd, London SE1 7PB

Ribena's pop-up colouring café

As part of its new marketing campaign, Ribena is planning a one-day pop-up colouring café in central London, ahead of an experiential event that will be unveiled that same evening. The brand aims to attract Ribena fans and influencers such as blogger Giovanna Fletcher and the Confetti Crowd, the UK's first blogging 'girl gang', who will be gathering throughout the day to create a piece of Ribena artwork that will be showcased at the evening event.

When: 30 June

Where: Covent Garden, London

Quiksilver in Trader Dan's Surf Shack

Surfing brand Quiksilver's is supporting a pop-up rum bar launch in Leeds next week. Created by the Hedonist Project, the experience is themed around California and Hawaii, with the aim of creating an easy going environment for guests. Jamaican-based Appleton Estate and Wray & Nephew rum brands and Gosling's, the Bermuda rum, will offer a wide ranging drinks selection, while Quicksilver has devised the interior design.

When: End of June

Where: 156 Lower Briggate, Leeds

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.