Three experiential events to watch next week

Next week will see experiential activity from the likes of Selfridges, Cancer Research and Cadbury.

Selfridges will reveal an in-store theatre at its flagship London building next week
Selfridges will reveal an in-store theatre at its flagship London building next week

The Refashioned Theatre

Selfridges will reveal an in-store theatre at its flagship London building next week in partnership with consumer electronics brand LG. The theatre will mark the 400th anniversary of the death of William Shakespeare and will offer shoppers access to the rehearsals and staging of a new version of ‘Much Ado About Nothing’ by British theatre company The Faction. Partner and make-up experts MAC will also be allowing customers to see first-hand how on-stage characters are created.

When: 4 July to 24 September

Where: Selfridges, 400 Oxford St, London W1A 1AB

The Life Garden

Cancer Research UK will unveil a virtual reality flower garden at the RHS Hampton Court Palace Flower Show in London next week (5-10 July).

The "Life Garden" will include both a physical installation, created by designer Antonia Young, and a virtual one, featuring more than 100,000 flowers – one for each of the supporters who has left a gift in their will to the charity.

Once inside the garden visitors will be invited to put on a VR headset to be transported to the virtual tribute garden with its eye-catching visuals and sounds.

When: 5-10 July

Where: Hampton Court Palace, East Molesey, Surrey KT8 9AU


Cadbury's Obey Your Mouth House

Cadbury's experiential pop-up will make an appearance at Wireless Festival in London's Finsbury Park next week, inviting festival-goers through its giant mouth entrance to explore its five rooms themed around some of the brand's favourite chocolate bars. Once inside guests will be encouraged to take part in fun activities such as testing thier energy levels in Boost’s space hopper race and getting that Friday feeling with the DJ in the Crunchie room. Created by BD Network and manned by the Staff Room, the experience will then go on to appear at the V Festival in Chemlsford on the 20-21 August and the Glasgow Summer Sessions, being held on the 27-28 August.

When: 8-10 July

Where: Finsbury Park, Endymion Road, London N4 1EE


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