SectorMedia / Entertainment Brands and Broadband / Telecoms brands
Three is promoting its improved network coverage in a new TV, OOH and digital campaign by Wonderhood Studios.
"Life needs a big network" includes a 60-second TV ad directed by Gary Freedman and produced by Sara Cummins for production company Independent Films.
It debuts on Friday (2 July) during ITV's coverage of the Euro 2020 quarter final match between Spain and Switzerland and will be supported by out-of-home, social media and in-store executions, featuring photography by Laura McCluskey.
The media agency is Zenith and the campaign was created by Wonderhood's Jack Croft, Stacey Bird, Ads Dechaud and Phil Le Brun.