The activation will see a bespoke Snapchat filter activated in 30 of Three's retail stores this weekend, offering Three customers the chance to win a new ZTE Blade V7 phone. The brand has previously devised a unicorn-themed activation to promote the phones.
The new contract between Brand & Deliver and Three is for a further twelve-month period, following a two-year deal which has seen the agency creating a number of internal and retail events for the brand.
Brand & Deliver says it will continue to provide content and production services at Three’s internal events as well as retail events in stores across the UK.
Hayley Lawrence, head of events at Brand & Deliver, said "Three is a truly innovative, creative and fun company, who we’ve loved working with over the last two years. It’s a credit to our team’s hard work and commitment that our contract has been renewed for a further twelve months with no competitive pitch process."
Brand & Deliver is employed by a number of leading technology companies to manage events, including LG and Sony. Three Mobile has also worked with Mission for its experiential events.
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